Escapism and femininity combine to create the essence of the Daydream Campaign. The desire to distract ourselves from the unpleasant realities in the world is becoming more prevalent. Daydream aims to transport you to a fantastical universe of vibrant colors and shapes. It uses the healing properties of chromotherapy to positively affect our customers. The visual elements are intrinsically feminine. I was inspired by the water painting scene in Ariana Grande’s “God is a woman music video”. The floweresue shapes and folds highlights femininity and reinforces female empowerment. The glass is a symbolic representation of a stream of consciousness gliding through this dream world. These elements merge together and vibrate with energy, giving this campaign it’s unique dreamlike qualities.